ONE Drop Sdn Bhd, an importer and distributor of alcohol-free fine perfumes, is aggressively looking towards expanding its overseas market, particularly Europe, hoping this would push up its revenue to reach RM8 million in the next 24 months.

Its managing director Josafri Johari said the company has chalked up a revenue of RM3 million since it began business operations in April last year.

"We plan to set up a marketing office in London, which will serve as the company's distribution base for our perfumes in Europe by the end of this year.

"We are looking at allocating half a million ringgit to recruit staff, and run a public relations exercise. We want to penetrate the European market through online marketing," he told Business Times.

Josafri foresees potential for its perfumes in the UK market because they will be sold in British currency.

"We can make high (profit) margins and I am familiar with the market as I was studying there (previously)," he said.

One Drop's perfumes are currently sold in Singapore, Brunei, Vietnam and Indonesia, and will include Australia soon.

Its lawyers are also working on an agreement to sell its fragrance in South Africa and Belgium.

Josafri was studying banking and business in the UK, before taking up a post in Bank Negara in 2001 where his last post was in the foreign exchange division. He resigned in 2006 to help his mother in the perfume business.

"It was a big risk, but I think so far it has been worthwhile. Today, we have established a market here, capturing an 85 per cent share of the local fine perfumes market and have 1,300 distributors," he said.

With aggressive campaigning and attractive packaging, Josafri expects overseas contribution to increase from the current 25 per cent of the company's total revenue.

"We aim to see overseas contribution grow to 40 per cent in the next two years," he said.

In this regard, he said the company is spending between RM50,000 and RM80,000 a year to promote the fine perfumes or popularly known as "minyak attar".

"We are trying to promote these perfumes to the non-Muslims as our perfumes are actually inspired by international brands such as Escape of Calvin Klein, Romance of Ralph Lauren and Pleasure of Estee Lauder. These fine perfumes are not solely for the Muslims," he said.

One Drop also plans to set up a manufacturing facility in Malaysia.

"We are looking at having our own factory in the next two or three years. We are targeting at least RM5 million to set up the factory, including buying of machines, advertisements and promotions. We are taking it one step at a time," he said.

At present, One Drop engages a partner in Egypt to produce the perfumes based on the company's formulation and imports them into the country for repackaging in Penang before selling them to the local and overseas markets.

Source : Business Times Online

One Drop Perfumes was established in April 2007, in Malaysia. Despite its relatively new presence, this company has been growing aggresively throughout Asia and enjoying a steady progress. Within a short span of time, One Drop Perfumes have managed to introduce their products into the market with great success, resulting in taking the fragrance industry to a new heights. There has never been fragrance sold in full form, undiluted with water, alcohol or other commercial fillers. One Drop Perfumes are delighted to be in the forefront of the fine fragrance market, spearheading the demand for authentic perfume oil. Moreover, they are delighted to offer their customer a variety of scents in one economical pack.

They take pride in their ability to produce fragrance oil that closely resembles over-the-counter designer perfumes so that they can offer them to customer in pure fragrance oil form. All their fragrances have been formulated by their immensely experienced in-house French perfumer who holds an impressive credentials for developing great perfumes.

One Drop Perfumes has explosive growth in Malaysia and some parts of Asia is attributed to their superior fragrances that exceed customers' expectation not just in their quality, but also in their price. For too long customers have been paying too much and receiving products containing more water and alcohol than the fragrance itself. With their vast selection of high-grade offerings to the perfume industry, One Drop Perfumes are confident that their customer will be able to see for itself how this fine fragrance is head and shoulders above other generic perfumes in the market.

Source : OneDropPerfumes.com (About Us)

# All perfumes have three notes - top note that evaporates first, middle note that develops a little later and finally the base which is the true scent. Choose sheer top notes.
# Focus on your favorite smells and take the help of the salesperson. Don't be hesitant to give a list of your favorites even if they include things like 'wet earth', 'rainforests' and so on. Every clue you give will point the salesperson in the direction of the perfume class you prefer - fruity, floral, woody and so on.
# Don't try more than two scents at a time; you simply won't be able to make a judgment. Spray a spot and don't rub it, you will spoil the composition. Wait for ten minutes allowing the base note to develop and then make the purchase. Sometimes the base note can take hours to develop. It is a good idea to get a sample and make the purchase the next day, especially if you are buying an expensive perfume. Remember that perfume is an investment into your personality.
# Don't buy a perfume simply because it is the launch of the season. Check it and see if it really appeals you. After all, you have to walk around with it the whole day. You buy perfumes for yourself and not for people. Any perfume that satisfies you will reflect well with your personality.
# Expect a perfume to last about three years from the date it was bottled. Never store your perfume bottle where it is exposed to high temperature (near hot baths) or direct sunlight. In fact, colognes and eau de toilette should be stored in the refrigerator to increase their shelf lives.
# You don't have to wear a perfume like a uniform! Try different brands and class of scents. You can use different smells for different times of the day or year. After all, you do have summer and winter wardrobe!
# When choosing a perfume you must also remember the climate of the locale. Warm humid conditions will intensify a fragrance, making it cloistering. It is wise to choose lighter scents in such conditions and apply them more often. Keep in mind one thing: heat helps the scents to evaporate sooner and cool weather strengthens scents.
# A scent is worth the pleasure it gives, not the money it costs. Be judicious.
# Never buy perfume when you are in transitory phase like pregnancy. The body will be undergoing immense hormonal changes, which affect your sensory perceptions, especially olfactory perceptions.

The perfumes is available in different products and they are updated from time to time by different manufacturers. Perfume products come in large numbers and are produced by more number of manufacturers. These perfumes are manufactured using different ingredients and flavors to meet customer requirements. Thus, when men and women choose perfume and smell to them, they should choose carefully and appropriately. In today's market increasingly fragrances are sold and the choice of perfume to cover is difficult.

People should be cautious and should ensure that the flavor combinations for with regard to their skin and body sweat. Skin and sweats for each individual and that the perfume should be selected as their skin and sweat. So when people go shopping First, they should apply the perfume products on their skin for some time and see how the fragrance reacts with him. Since ingredients and flavors and different skin and sweat is different, most fragrance products suitable for skin and, sometimes, it is not appropriate for them.

Perfume and fragrances are the most important and essential for people and nowadays, where the scent of products used for almost any occasion and climate. When the scent is applied to the human body and it does not cause skin allergies or it does not affect the human body, then men and women can use perfume and fragrance without any problem. Perfume and fragrances such as lotion, creams, shaving gel, perfume, deodorant, soap powders and not suitable for some people and some people, the different ingredients and flavors is not appropriate.

In such cases, care and precaution should be taken to find problems caused by perfumes and fragrances. Perfume and fragrances are better for human body because it helps keep your calm, gentle, relaxed, confident and sexy all during the day. The main reason why people use perfumes and fragrances for the day is to make fresh, fresh, fun and relaxed. When the perfumes and fragrance products are used after bathing, shaving, it offers a great relaxation for humans. People enjoy while wearing perfume and fragrance products for daily use.

In general, when buying a perfume product department stores or go online perfume, then please try a sample to see if the flavor suits your skin and sweat generate the organization. The smell of perfume is different for each individual, even if the perfume is used by each of them. This is due to perspiration from the body with the perfume that mixes. That is why the smell different from each individual. The preservation of perfume plays a major role in preserving the smell of perfume. The freshness more time, only when stored under the square.